I crave therefore I am. My cravings have cravings. I want every goddamned thing. If it's salty, sweet, greasy, and moist, I'm interested. If I imagine that it will make me feel good, give me two of them. If you never gave Pookie twenty dollars to go get you one, while you waited in the rain for him to come back, you may not know what I'm talking about. For the most part, I operate without much self-awareness. I'm too busy trying to execute the algorithm to take a step back and analyze the software. I'm shallow like that.
What would planet Earth be like without craving? Much of the activity that takes place here is motivated primarily by people working to satisfy cravings. Without craving as a motivator, how would we get anything done? What if the first and only one of anything we tried satisfied us for life?
“Care for a piece of chocolate cake?”
“Naw, I had one twenty years ago and I'm still good.”
What if we had sex one time and never wanted it again?
You’re going to have to accept the fact that not only do you crave but also that you grow accustomed to people and things. You get used to new situations and once the shine wears off, it's over; you crave something new. You step onto that hedonic treadmill, rev that baby up to ten, and the hunt continues for the next salty, sweet, greasy, moist experience.
But what is a craving? Is it a thought that generates a feeling, or is it a feeling that generates a thought? Is it both? Does it matter?
Dr. Katrin Schubert, author of "Reduce Cravings: 20 quick techniques" writes: “Most of us experience cravings for pleasurable things such as food, a drink, shopping, or sex. That doesn't mean we are addicted to those substances or behaviors. Cravings are natural and only become a problem when we’re unable to control them and they negatively affect our well-being and quality of life.
We take in the world through our senses, any one of which can evoke thoughts and memories, that trip craving. But cravings are more than that. They serve as a way for one to avoid unpleasant thoughts and feelings. At least in the short term. One of the best ways to avoid an uncomfortable thought or a feeling is to replace it with a more pleasant, less challenging thought or feeling, something that you can do without realizing it, something you can do repeatedly in a vain attempt to prevent yourself from facing challenging emotions. You can abdicate your responsibility to your cravings.
A different approach is to accept the fact that uncomfortable feelings are inevitable. It's the essence of being human, a natural part of life. Although your feelings may trigger cravings, you do not have to act on them. You can practice meditation and breathe so you can breathe again, and let the craving pass. You can turn to another person, a trusted friend, and talk to them about your urges and, in so doing, take the power out of them by coming to recognize that everyone craves. You can surrender. Cravings, distorted thoughts, and unpleasant feelings do not have the power to stop you. You are free to choose. Like storms, urges can pass.