Craving: One Day at a Time

Photo by turk_stock_photographer/iStock / Getty Images

Photo by turk_stock_photographer/iStock / Getty Images

""I crave; therefore, I am. My desires have their desires. I yearn for a multitude of experiences. I'm captivated whether it's salty, sweet, greasy, or moist. If I envision it bringing me joy, give me two of them. You might not understand what I mean if you've never entrusted Pookie with twenty dollars to fetch something while you waited in the rain. Most of the time, I'm not fully aware of myself. I'm too preoccupied with executing the algorithm to take a step back and analyze the software. That's just the way I am, somewhat superficial."

What would Earth be like without cravings? Many of our actions here stem from the motivation to fulfill our desires. Without cravings driving us, how would we accomplish anything? What if the first and only attempt at something brought us lifelong satisfaction?

"Would you like a slice of chocolate cake?"

"Nah, I had one twenty years ago, and I'm still content."

What if we engaged in sexual activity just once and never desired it again?

You must acknowledge the fact that not only do you experience cravings, but you also grow accustomed to people and things. You become accustomed to new situations, and you long for something new once the novelty fades. You step onto that hedonic treadmill, push it to the maximum, and the pursuit for the next pleasurable experience continues—salty, sweet, greasy, and moist.

But what is craving? Is it a thought that generates a feeling or a feeling that produces a thought? It could be both. Does it truly matter?

According to Dr. Katrin Schubert, author of "Reduce Cravings: 20 Quick Techniques," "Most of us experience cravings for pleasurable things like food, drinks, shopping, or sex. This doesn't imply addiction to those substances or behaviors. Cravings are natural and only become problematic when we can't control them, negatively affecting our well-being and quality of life."

We perceive the world through our senses, any of which can trigger thoughts and memories that give rise to cravings. However, cravings serve as a means to avoid unpleasant thoughts and feelings, at least temporarily. One of the most effective ways to evade an uncomfortable thought or feeling is by replacing it with a more pleasant and less challenging alternative. This subconscious mechanism repeatedly occurs to shield ourselves from confronting difficult emotions. You can relinquish your responsibility to your cravings.

An alternative approach is to accept the fact that uncomfortable feelings are inevitable. They are an essential part of being human, a natural facet of life. While your feelings may trigger cravings, you don't have to act upon them. You can meditate, take deep breaths, and allow the desires to pass. You can turn to a trusted friend and openly discuss your urges, diminishing their power by realizing everyone experiences cravings. You can surrender. Cravings, distorted thoughts, and unpleasant feelings lack the power to impede you. You are free to choose. Like storms, urges can fade away.